• No Nicotine

    Nicotine causes localized damage to oral tissues such as gum recession and ulcers. Öra pouches contain zero nicotine, and premium active ingredients to provide a meaningful feeling and experience.

  • Oral-Friendly Formula

    Öra pouches are formulated by a dentist to maximize oral tissue comfort. There are also ingredients that help freshen breath, support healthy enamel, and maintain a balanced acidity level in your mouth.

  • Designed for Daily Use

    Multiple formulas that provide different experiences for a variety of daily uses such as work, studying, exercise, or relaxation. Choose your Öra.

Choose your Öra

How Öra started

Öra is a dentist-founded brand.

As a dentist, I regularly saw the damage that nicotine pouches were causing first hand, including gum recession, and oral lesions. Though it was great to see patients being able to quit smoking, these pouches solved one problem and created another.

I looked at the habitual use of oral pouches as an opportunity rather than a detractor. These patients were using pouches multiple times a day, often for an hour each use. I saw potential in this to be a vehicle to deliver the best ingredients to supplement your oral health, while also delivering function to help with day-to-day needs such as energy, focus, and relaxation.

Öra exists to offer a cleaner, more intentional alternative for people who want improved daily function without compromising their oral health.

Simple. Familiar. Intentional.

1. Place one pouch between gum and lip

2. Let it sit comfortably for 30-60 minutes.

3. Feel the Öra.

Designed to fit seamlessly into workdays, workouts, and late nights.